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Why CEOs Need To Become ' Customer And Consumer Scientists?

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Question added by Shukri Ibrahim , Administration Officer , Rezayat Company Ltd
Date Posted: 2017/03/23
Hamza Noor
by Hamza Noor , Business Development Manager , MakeMyTrip

A company would cease to exist if it has no customers. Achieving customer satisfaction is the prime objective of a company dealing with any product or service. A CEO needs to be a customer to better understand the needs and demands of a customer. He will develop and improvise accordingly, as per customer requirements. Thereby, increasing customer base and achieving higher revenues for the company.

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