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How to measure brand awareness?

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Question added by Salah Hamed , Web Video Producer , Android basha
Date Posted: 2013/10/07
Pradeep Rawat
by Pradeep Rawat , Head - Program Management Office , Dubai Islamic Insurance and Reinsurance Company

At a very basic level, it can be measured through top of mind recall, spontaneous recall and aided recall. However going one step further one could also gauge understanding of the brand promise to understand whether it's just the brand name which is recalled or also some sort of an idea of what the brand stands for.

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