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The most important part of encouraging return sales is to give your customers something to come back by making sure that your service or product is up to scratch . Also, you should build a good relationship with your customers by making them feel that you are paying them special, personal attention. Another great way to encourage customers back to your business is to incentivize them loyalty cards and deals that offer discounts and special offers. Finally, you should handle complaints and negative feedback as bad customer service can be a huge black mark against a business.