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Its one thing keeping your ear to the ground about upcoming developments in a bid to be a step ahead however this should not be where a lot of resources are used. Instead of trying to copy the competition, you should be a leader in your industry and strive for excellence and new developments but being informed about whats out there and using your grey matter to see how whats out there can be good for what you are trying to achieve at your company. Make it such that others need to place a spy at your place to keep an eye on what you are about to do next. You should be the one that other people want to copy
Knowing who our competitors are, and what they are offering, can help us to make our products, services and marketing stand out. It will enable us to set our prices competitively and help us to respond to rival marketing campaigns with our own initiatives.And it can be done by proper Survey from the competitor,s customers base.
Well a better market intelligence team plays very important role in keeping an eye on competitors profile but we can also increase our listening habit from our customers to do the best.
Well, you will need a strong and well connected marketing intelligence team
a strong competitor is a person who knows how to hide his inventions K so you can not get any information unless you have someone in his planning and administrative group that can leaks the information to you
or you can predict what he plans to make by surveying the activities of his employees in the market and by spying on his meetings and with who
