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I would say after sales services and price.
I would like to say price & brand
nature calamity is one great example which i can give because its uncontrollable which both parties need to considered
Building trust needs time & dedication, the customer can't know if your offer/service is his best option till he/she tries it.
With the experience i had with my previous company, the most commonly objections that we are encountering was about the price, second is they want their item to be fixed immediately because we are doing services in just a minutes.
For new customer side, it is " busy or call later "
I would think that by inevitable it means on a regular basis or daily. My answer would be price, especially to an establishment who has a lot of competitor with the area price comparison occurs regularly.
Thanks for the invite!