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Satisfied customers are said to be the unpaid advertisers of the brand . If you give good after sales service as promised at the time of the sale the people bying the brand would be loyal to the brand. They would also make their friends and relatives loyal to the brand. Avdertising is needed to make the customers aware of the brand but after that the brand has to perform in terms of utility and after sales service . Other wise if the brand does not live upto its expectation the advertisement could backfire.
there are various reason to buy particular Brand or Service- Word of mouth, to maintain status in society & USP feature of that brand or service.