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e-mail marketing is great if you are aiming it at customers who are interested in your offer. In other words, its success depends on the base you are using. If you are emailing to people who signed up for news from you, use the mailing wisely (not to often, really good offers or exclusive offers to subscribers), but if you bought someone else's base and you mean to mass-spray it with irrelevant offers - better not ;)
Email marketing can be divided into two parts, one is targeting your existing client base and the other is trying to increase your client base, the former is much easier to manage as there is very little bounce rate plus very less chance of getting black listed on the servers, also since the clients are the ones who have dealt with you they are more open to your offers and less likely to be annoyed as long as you do not over do. The latter on the other hand requires quite an investment of purchasing multiple servers and programs, plus IPs and well there are a lot more things that come into play and the response rate for that type of marketing or email spamming as I call it is very low, around 0.05% per 100,000 emails. Also the latter may not be applicable to all types of businesses and can also hit the reputation of your business but the reason it still exist today is because it is a multi million $ market that can perform well depending on the type of business.
Thanks for the A2A.
Given the clutter in the email marketing space, along with spam filters, mail segregation etc., email marketing in isolation may not yield the best results. The most feasible solution would be to make email marketing a part of your overall Mobile marketing strategy - the idea being to grab the most eyeballs on your target audience's mobiles/laptops/tablets. General statistics of these levers state
Email marketing: Open rate (~25%) -> Click through rate (~3%)
Mobile marketing (SMS, MMS, In-app advertising): Open rate (~90%) -> Click through rate (~35%)
(This data may vary to an extent, depending on location, demographics etc.)
Thus, the marketing strategy should over all bases, depending on the product segment and demographics. In-app advertising and emailers are the best mass-reach techniques to be used together which could be followed by SMS marketing - to reach out to a more targetted subsection of your target audience.
Well we cannot deny the importance of electronic mail. We all understand that email marketing is cost saving, traceable, time and reliability. Email marketing is considered to be effective in B2B. for this it is all dependent upon the database available of the concerned industry. Like in medicine their target audience is the doctors and hospitals to promote or introduce a new product with analysis of the available medicines available in the same genre. As well as in financial sector the financial institution introduces new offers to the existing customers in micro financing, targeting to the new customers and well as to the organizations in macro financing and credit facilities. Only con in my opinion is that most of the persons who are not related to particular email they consider it as spam. Some people do not appreciate having their inbox filled by unsolicited marketing emails. Using mass emailing could cause customers to consider your company less than reputable.
Have a look at this link http://www.wewanttraffic.ae/email-marketing
Do watch the video please. Email marketing is still effective if you are going with the right strategy and targeting right audience.
E-mail marketing is still effective for loyal consumers withing different loyalty programs.
If e-mails are collected from clients directly (not bought), they will wait for news from you.
The only time I ever engage with email marketing is when the mailer sends me a notification of a promotion. For instance, there is a beauty spa I visit on a regular basis, that sends me their monthly promotions via a newsletter. I normally don't even look for other options because the monthly deal comes straight to my inbox. They normally ad a button to the monthly deal that clicks through to the website for bookings.
Very effective.
