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Well there are a lot of factors to be taken into consideration as follows:
1- The company goals & objectives
2- The company expectations
3- The nature of the company's activities & its classified industry.
4- The overall communicational plan & marketing objectives.
5- Industry benchmarks
Keep in mind that the true success of a website is versatile & subjective to the relevant industry benchmarks, competitive websites & there performance in terms of valuation.
Talking from a technical / quantifiable & analytical perspective the following are considered KPIs' or Standards to measure a websites success ( please note that these are just a few there are many more to determine the success of a website ) :
1- Source of traffic
A) Social Media Generated Traffic
B) Direct Traffic
C) Organic Search ( engine generated Traffic )
D) Paid Search ( engine generated Traffic )
2- Domain value:
The given domain value by official ranking institutions differ in a website valuation if you are willing to sell the website to another company this is a reason for taking it into consideration.
3- SEO Optimization Ranking:
A) How is the Website indexed or structured ( Site map )
B) Meta Tags
C) Is the website optimized for use & development with the latest web technologies
4- Domain stability, Website lags / load time & downtime:
Is the domain provider providing a stable domain hosting are there downtimes on the domain itself & what is the threshold for a given number of user access at the same time.
5- Bounce Rates in comparison with the current website structure:
There are some pages in a website were the bounce rate will be inevitably be high due its given functions or objective. Thus an in depth analysis for each page & its content is required to measure the true bounce rate.
6- Generated E-commerce Sales & conversion rates:
A) Acquisition Cost
B) Conversion Cost
C) Development Cost
E) Retention Cost
All these are taken into consideration to calculate an ROI based on a sales centric company. In comparison with an NGO it would subtract some of these factors & weigh them differently.
7- Display Ads Value:
What is the given CTR rate for set display ad. & the value of leads it provides. This is an in depth analysis that provides feedback about the authenticity of the audience & website traffic & the overall marketing performance & strategy applied to the website.
8- Website Security & Database Integrity
Some of these KPIs' if you're preforming an analysis to measure the overall ROI or success of the website & its performance are not directly acquired using direct analysis tools.
Some figures will have to be provided from the IT department or software department according to the companies infrastructure & allocated or current provided resources.
After gather & quantifying all these KPIs' & there subjective calculations you start to weigh the value of each one in accordance with the relevant industry benchmark which the company operates in & compare your performance with that of the competitors.
Hope this was helpful.
How to Measure Your Site’s Success
The success metrics for one website may be completely different to another, so in order to measure how successful your website is, you first must define its goals.
In order to define your goals, you should ask yourself what do you want your website to achieve. Once you have answered this question, building a successful website is made easier and you can then decide on the metrics to use to measure your website’s success. For example, some goals for your website could be:
Conversions metrics
The majority of websites will have a goal of getting visitors to take an action, whether it is to purchase an item or give the business a call. “Call to actions” on a website will often differ depending on where a user is in the purchase flow but should ultimately lead a user to take action. A conversion, in essence, is when a user clicks, buys or takes action. Examples of conversions to track include:
The simplest way to work out your websites conversion rate is to use an analytics tool such as Google Analytics and set up Goal Conversion tracking, which can help you determine how visitors are interacting with your site and from what pages they buy. In the simplest form, conversion rates can be measured by:
Total conversions/Unique website visitors X 100 = Conversion Rate (%)
Engagement metrics
If the goal of your website is to provide more information and communicate the legitimacy of your business, then your success metrics may be more concerned with how engaged users are with the content on your website. Engagement metrics include:
One assumption is that the lower the bounce rate, the more pages visited and the higher the time spent on site will mean that a website visitor is engaged and interested in your content.
Even if the main success metric of your website is a conversion, it is good to also keep checking your websites engagement metrics as the more engaged a visitor is, the more likely they will be to convert.
Average Visit Duration
Acquisition metrics
If the goal of your website is to create awareness about your organization and garner support from the community, measure your site’s success by some or all of the following acquisition metrics:
Acquisition metrics are good indicators of how your marketing efforts are performing as they show how many people are reaching your website. If your goal is to create as much awareness as possible of your organization, the new visitors vs. returning visitors metric may be extremely important.
If you are a location-based business and using an analytics tool like Google Analytics, you will also be able to see where the visitors to your site are located to make sure you are targeting users in the correct location. “Referring Sources” can also be looked at to see which websites are driving you traffic or whether they are arriving to your site via search engines.
Although for many businesses the goal of their website will be to convert, a close eye should be kept on these acquisition metrics as it is likely that the more traffic a website receives will ultimately result in more sales or leads generated.
You should define what you mean by success in the context of the goals for which this web site was built for. When you have a defined goals and measurement methods, you can evaluate its success
Every website is different.
What might be considered successful results for one website may be lackluster for another. To measure your own site’s success, you must first define what success means to you and develop a clear picture of how your website is performing according to these metrics.
User satisfaction determines the success of any website
When the website is fulfilling its purpose as you had planned that is when you can determine the website is proving to be successful. When you create a website, you a certain goals in your mind, if they are being achieved then yes it is successful but remember there is always room for more improvement and I could throw down a lot of technical metrics that could be considered indicators of success but in the end of the day it all comes down to whether or not your desired goal is being met.
Most important factor of determining you website success can be varies on the different kind of circumstances. Major thing is what is objective of your website because website built for various reason, so are you achieving your objective by you website. Apart from this there is various technical factor some i have written below.
Apart from above point there could be many factors as well.
Thanks.
Well Lets keep it short and simple,
the design of the website first
then the content of it and how aarange it in the website
User friendly design structure, website speed and performance and better content
Depends on how you define success. Is it website's traffic? Is it the design? Or is it the amount of money the website gets?
