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What tools/software can marketing professionals use for data analytics in creating marketing campaigns ?

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Question added by Deleted user
Date Posted: 2017/04/04
Oluwasegun Odiase
by Oluwasegun Odiase , Planning officer , FEDERAL AIRPORTS AUTHORITY OF NIGERIA (F.A.A.N)

MIXPANEL, KAPOST CONTENT SCORING, PREDICTIVE MODELLING AND MARKETING ROI PLANNING.

m ayaz
by m ayaz , Research And Development Manager , Pakistan Poverty Alleviatin Fund Islamabad

There are certain thins which would be in mind while strategies market campaigns

for example measuring the effectiveness of your website or measuring the impact of your content marketing on can have a better market campaign comparison and way forward

it would be important to build proper and solid content on website so the viewers have a detail look into what users are doing and who much time they are spending ensuring the quality of service.

By using multi factor analysis  for instance you could compare retention rates for users based on the marketing campaign that brought them in to see which one result in most valuable long term customers.

 

 

Fadi wafaie
by Fadi wafaie , Trainer/Lecturer , Various Institutes

google: marketing data analytics software.

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