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An advertiser who uses a movie or sports star to endorse a product is trying to use power?

 

A. Reward

B. Referent

C. Legitimate

D. Expert

E. Influential

 

user-image
Question added by Muhammad Farooq , QA-QC Manager , AL Bawani Contracting Co
Date Posted: 2017/04/07
Febin Antony
by Febin Antony , Supervisor (Engineering Contracts Unit) , Hamad Medical Corporation through Trilogostics W.L.L.

Advertiser want s to influence the users by means of the Star value.

Krishna   KHASANIS  PMP
by Krishna KHASANIS PMP , Project Manager-Electrical , Larsen & Toubro Ltd, P T & D (International)

Of course it is B - Referent power which is the power of Charisma or Fame.

DR MD ANWAR HOSSAIN
by DR MD ANWAR HOSSAIN , Moderator , bayt.com

Thank you. I thing answer is option B. Referent.

Abdul Rehman
by Abdul Rehman , Electrical Engineer , Tamdeed Projects

Thanks for the invitation. My answer is C

Muhammad Farooq
by Muhammad Farooq , QA-QC Manager , AL Bawani Contracting Co

In my opinion - Option#B   -------------------------------------

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