Your product is the most expensive in the market while more than 50% of competitors products are similar to yours but cheaper, how can you sell it ?

My product is more effacious and effective then beneficial efforts can be both cost-effective and not compromising quality and brings satisfaction to customers gained in the business.  Competitors may or may not effect my sales pitch.  Discounts allowed within the balance is also cost-effective and a benefit to coustomers encouraging them to engage and buy more.