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Ofcourse every word spoken should be be having backing up explanation , so when it comes to research there is no option of pointless talks. i mean its marketimg , you should know what you are selling and to whom .
Ofcourse, one of the first crucial disadvantages you dont want is advertising avoidance.
I.e - Leaving the room(physical avoidance) and changing the channel(mechanical avoidance)
Every advertisement should take its time to be researched in order to deliver the appropriate message. There are alot of important factors to consider such as marketing research factors and who your competition is in that specific market and the list is a long way to go.
Yes alot of money is paid on advertisements but just as a reminder of its power recall the Coca-Cola company's story
yes each an every advertisement as research will tell about the relevant ness of the product
We need to understand the premise of advertisement. As business one should know the target audience and the communication that they need to drive. In case extensive research has been at the time of product conceptualisation, then it will serve as guiding light for the campaign. However, you still need to build on this understanding to create a effective customer communication. Hence, you require customer research for the same. In this case i am assuming that, we are talking about major campaigns and not regular communication or special promotion campaign. In that case if you have enough data to reach a conclusion based on secondary data, in that case primary research is not required.
of course it requires how can you promote your product if you don't give a time to research about it. advertisment is promoting your product, in order for you to promote your product you should know what are the needs of people around that place, things to be research you should know if you have a strong competitors in that place? what are thier prices of products? quality? etc. then you are ready to make your advertisement.
In my opinion research is always needed. The need for it can be explained as follows:
1. Research becomes absolutely essential for companies that are new or still growing. They need to know the pulse of the market they are targeting. They need to have hardcore facts before they enter or introduce a product.
2. For companies or brands who are already successful, research is not necessary always. However, they can run few checks in order to revise the service based on the latest trend.
Thanks for your kind invitation. Each ad requires that a search be conducted because of its privacy and its specific requirements that must be met in order for the announcement to be more accurate and correct when it is made in its final form before being displayed.
Brands have usp's, once they decide the communication route the entire communication will be designed around it until a period of time. Hence every-time you design you might not need extensive but timely secondary research can me be done as the environment now being more of digital i.e is more dynamic brands need regular health check-up.
