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How to make a competitor analysis report? What are the required fields and analysis to be covered? and how to analyse it in online marketing?

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Question added by Syed Farhan Noor , Asst. Manager - Business Development/Digital Marketing , Prime Move Technologies Co. L.L.C
Date Posted: 2013/10/08
Amarjeet Sharma
by Amarjeet Sharma , Chief Digital Officer , Karmasthal Healthtech P Ltd

For an online marketing competitor analysis report, gather as much fact as you can about your competitor. Make it a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)

And you can cover the following pointers :

 

Types of competitors

  • Primary Competitor (Which are actual business competitor)
  • Search Competitor (Which are occupying the search results for thier generic key business terms)

Website performance

  • Website design, intuitive navigation and engagement
  • Website quality (navigation & architecture)
  • Content quality
  • Effectiveness of calls-to-actions  and lead generation strategy
  • Efficiency of technical architecture

Internet marketing performance

  • Organic keywords indexed by search engines
  • Search quality of organic and PPC ad keywords
  • BackLink analysis
  • PPC ad keywords targeting
  • PPC campaigns cost and traffic
  • Social media presence
  • Status of blog and content marketing
  • LSI layout and SEO quality of the blog

Use of social media channels including:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Google+
  • Community and industry specific social networking sites

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