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Do customer focus strategies have a direct relationship to increasing sales? How?

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Question added by Salam Assi , Customer Service Officer , Etihad Bank
Date Posted: 2017/04/16
Mohamed Atef
by Mohamed Atef , Development Specialist , In Coca-Cola Company

Of course, there is a strong relationship to focus on customers and knowledge of their demands and provide as much as possible and build a database of all current and expected customers and their work and added all the details of those customers also

Raied Nwaiser
by Raied Nwaiser , Section Head - Projects' Sales , Saudi Ceramic Company

whence the customer is reaching to the point that he is our main focus and that we are working as partners to reach success together.

FARAI MADZUDZO
by FARAI MADZUDZO , MASTER TECHNICIAN , AMALGAMATED MOTOR COR[PORATION

The whole purpose of being in business is to provide a service to customers,and a manager worth his salt would do good by listening to what thier customer demands,rather than what we provide.Once you realise what your customer wants you can provide just the right kind of solution to their demands .If you do a customer survey and satisfy the same you grow the business ,customers world wide a crying to be heard.

Sat Biswas
by Sat Biswas , Managing Partner , Socioserve

Customer Focus strategies are integral to the growth of TOP LINE and BOTTOM LINE of the Business.

Benjamin Franklin once said, “Well done is better than well said.” Your customers respond better to what you do for them rather than what you say you’re going to do; and this is exactly why outstanding customer service needs to be part of your marketing strategy.

You rely on your marketing tactics to draw in new customers and increase your revenue, so you should also use it along with customer service to strengthen your relationships with your current customers to retain the customers the marketing budget spent obtaining them in the first place and to retain even more revenue. You have a 60-70% chance of getting business from your existing customers compared to only a 5-20% chance of selling to new prospects.

 

Adriaan van Wyk
by Adriaan van Wyk , OWNER / OPERATOR , Wheelstop CC

YES!  If there is a downturn in the economy for instance consumers will opt for more value for money propositions.  If you for instance cater for the high end of the market, and not shift to accomodate where your customers is going, you will loose this customers to the companies that thought on their feet and changed their profile.

Christian Capati
by Christian Capati , Stock Associate/ Cashier , Majid Al Futtaim Fashion

The best part of increasing customer-satisfaction levels is that customers keep coming back. Customers who kept on coming back means SALES!

Poongundran Rajendran
by Poongundran Rajendran , Manager Sales , M/s Rotex Automation Ltd

Yes,

Customer focus & Relationship is one of the major reason, for customer to stay back & retain his business relationship. 

Focusing on Existing & new developments by customers, Certainly give new business line addition in longer run

therefore Year on Year growth in sales contribution can be achieved  :-)

 

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Customer focus strategies are tailored to fit & meet customers needs & wants. Once this objective is met or realized, the end result is customer satisfaction or delight. If a customer is satisfied or delighted with your product, they will continue buying it, buy more of it (increased sales) & repetitively buy it (customer loyalty), spread positive "word of mouth" (expansion of market base).

patience mhete
by patience mhete , Data Capturer , standacone private limited

Yes, because they have direct impact on customer behaviour which results in actions of impulsive buying behaviours at some instances and long term customers relationships.

Vikul  Bhandari
by Vikul Bhandari , Deputy General Manager , Tata Teleservices Limited

Great Customer experience results in satisfied and happy customers. These happy customers convert into Brand Ambassadors and promote the product or service and influence other people to buy and use the service or product. It also ensures repeat sales.

Customer service strategies help an organisation to define what kind of service level and at what cost have to be deployed to ensure the bottom line remains intact.

A company can provide exceptional service experience and yet remain not profitable as against a company which has got its customer service strategy just right at the right cost.

 

Omega G Ncube
by Omega G Ncube , Chief Financial Officer , Adventist Book Centre

Customer Focus Strategies in real terms do increase sales. This helps the company to concentrate on customers who enhance value addition to the company rather than concentrate on small customers though ok but will waste your time and walk away. If you focus on the customers you know will support the company all the time, you are assured that there is continuity and they will always come and support you due to the relationship built between the two of you. They will concentrate on their business knowing that they have a dependable supplier. They in turn inform their colleagues of your company and Sales Increase.

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