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Dear Dana
First of all thanks for your invitation to answer this question .
i think that you must first support us by the segment ,target and the message you want to diliver to the customers .
Also there are many differences between the products depend on the customers whom will recieve that message .
Please give us more details about the campaign to let us to give us a hand in you plan .
Wish you and your team work all the best .
Sherif
There is no such thing as a Perfect email subject line, you would have to A/B test both the html file and the subject line. More over you would have to focus on the best converting devices, os & time of the day. If you have any historical evidence from your analytics it would provide further insight about your audience data.
Busines related subject lines like : "Help us to help your business" or any subject line which is clear about the value proposition you offer has a better CTR & Open rate.
If your platform cannot allow you to A/B test, a cheaper alternative would be to run a Gmail campaign with 6 different variations and combinations, once you have selected a particular creative you can run it now from your CRM
Email marketing campaign isn't about sales. it's more about information and human touch or personal touch. Email is something where the customer is assured that you are secured with us and we are there for your assistance at any point. after you have changed the prospect of customers then definitely they'll come back for purchasing.
The line in question should be short and should entice the relevant target to click to get the email open to read more, the success of email marketing is very low unless targeted at an existing customer base but the first priority should be to include something in the subject line that will make the person open the email rather than mark it junk/spam and then delete it. This requires a bit of study depending on your service and product and generalized email subjects whilst may sound easier to use, they also have a lower response rate as you need to generate a certain amount of interest and curiosity in order to have the potential target move from Step 1 to Step 2.
First, don't expect good sales volume by email , second the subject will be different from industry to industry , from segment to segment, and from pricing strategy to other... So, I can't to produce offer by discount for skimming market specially in Gulf market.. but any how , you can write subject give your customer the hope to find Price, quality, need , or something rich their benefits.
examples for subjects:
Your Luck here !!
Obtain Now ***
Get your gifts now
Congratulation !! your are special customer.
You are special , Call us Now.
Obtain your prize ( Contest competition questions in email to give him great offer )
Obtain your application free ( loyalty program )...and so on
That really depends on what you are seeling.
The first priority in an email marketing campaign is to entice the prospect to open the email. All other processes follow.So in order for the same, the subject line should be an attention seeker! It could be something like the below
"We bet you havent seen this!"
"You will not have a second opportunity to read about this product: give us 30 seconds to explain why you should buy it"
By E commerce can increse sales
"Multi-Touch Multi-Channel Marketinng"
I should know first the industry I'm working in.
