As a PR agent, is your responsibility limited to handling the media? If not, what else would your responsibilities include?

A PR agent should know in details his company's or Brand's DNA to communicate it correctly and nowadays more than ever be ready to defend it against any badmouthing

Dealing with media is a part of PR but other than media in other field it could be interaction with autonomos body,Govt department,individual people and Companies.

Dealing with the media is part of public relations, but there is another way of interviewing the public and contacting individuals and companies for public relations

As a PR agent, our responsibility is not limited to handling the media, but also to ensure good image of the company that we are attached to at all times in the eyes of the public. For this purpose, it can be a part of the marketing promotions tool for the company to create favorable activites to gain customers' interest and feedback, therefore increasing sales potentials for the company's product/service. In short, a good PR agent will be able to do a lot of beneficial PR activities for the company's that they are attached to, to further cut on advertising spending for the company and spearhead sales for the company, via many customer oriented PR activities that are not necessarily money based.

public relations as a bigger part of yourmarketing mix.its need good eye constct and marketing skills 

must need media handelingneed.

reasons 

• planning, developing and implementing PR strategies;
• communicating with colleagues and key spokespeople;
• liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email;
• researching, writing and distributing press releases to targeted media;
• collating and analysing media coverage;
• writing and editing in-house magazines, case studies, speeches, articles and annual reports;
• preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
• devising and coordinating photo opportunities;
• organising events including press conferences, exhibitions, open days and press tours;
• maintaining and updating information on the organisation's website;
• managing and updating information and engaging with users on social media sites such as Twitter and Facebook

Handling media is a vital role of Public relations but limiting yourself to only one role is not necessary. PR is very important because you are representing the company as a whole. You are responsible of maintaining the brand, qualities and services offered by your company. Outsourcing different feedbacks combining them to create strategic planning to support greater innovation and improvement. You also have to know the key factors that affect your institution's positive and negative status to balance the sales and provide immediate action. 

Public relations helps in organizing the institutions and helps in upgrading the level of the institution

its not limited to deal with media only

Represent the Company at location such as the police station, Airports, Hotels, Embassies, ministries/Municipalities

Relationships go beyond PR. Its for life time. 

A PR agent manages someone's reputation. It involves gaining understanding and support for your clients, as well as trying to influence opinion and behaviour. You'll use all forms of media and communication to build, maintain and manage the reputation of your clients.

A PR agents responsibility other than media relationship building are brand differentiation, handling news letter, employee communication, engagements and relationship building, conducting special events, speaking engagements, sponsership, entering into business awards that recognise and promote business that excel in CSR projects