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What are the best ways to improve customer retention?

Customers today are more aware of their expectations. Salling in information age is becoming harder and harder. This have created an even greater need to strengthen customer relationships and maximise customer retention.

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Question added by Deleted user
Date Posted: 2013/05/09
Mohammad Anan
by Mohammad Anan , international travel consultant - part time , Expedia canada

I can write a ton of words on the ways to improve customer retention but it will all lead to this "KEEP THEM SATISFIED " , this is your key to keep them and to get them telling others about you voluntary.

Deleted user
by Deleted user

fantastic question and the best I ever heard on the panel to date.
Retention of customers is one of the hardest and most expensive task business can do.
hence, for the reduction of customer retention, most medium to large businesses have started to deploy customer satisfaction measurement.
either in-house or via an agency, it should provide you with gap areas making customers switching to competition.
in media proposals, an agency suggest that gaining new customer might cost 3 USD per customer with no guarantee of purchase, this is the cost to drag the attention of customer to your products / services.
Hover, it also suggest that the cost of retrieving lost customers might cost 35 USD each..! no business will spend that much and hence, going back to square one; prevent the loss of more customers and allowing the marketing team to improve the experience of customer with product and services and then designing new messages in media indicating the improvement of services and products.
in brief, deploy customer satisfaction to prevent further loss is mandatory to slow the customer retention on bi-annual and annual measureable factors.

yasser mohammed etman
by yasser mohammed etman , مشرف قطاع مبيعات , medstar group

Continuous monitoring of client To follow up on everything new company has Monthly follow-up presentations Visits to client work solving the problems of market friendly and the ability to provide the needs of the company and Ardhaoh as much as possible within the scope of the company without skipping systems company

Deleted user
by Deleted user

I feel it is important to understand why customers are leaving.
Also looking at customer interaction like an experience (that is why it is called customer experiences) from a customer’s perspective.
What quality is expected and what is delivered? How long does it take for a customer to resolve any queries? How do employees behave when interacting with a customer? How do your customers feel when doing business with you? Do those experiences push a customer away to look for alternatives or do they make your customers stay with you forever? Here are two related questions to think about: What happens with a restaurant if customers are not happy with the atmosphere, food or service? What happens if the employees are afraid to provide that feedback to the owner? In case your customers are not leaving I applaud your pro-active approach!

Lakshman Ram
by Lakshman Ram , Branch Manager , Property World Info (P) Ltd

Hello Ms.
Madina, Customer Retention is a very crucial function in an organization. 
An efficient organization will always chalk-out perennial - POWERFUL - meticulous plan in this regard. 
The following are some of the aspects: > Customer Satisfaction (minimum requirement) > Customer DELIGHT  > Come out with discounts / schemes / etc to attract them  > Arrange for eye-catching DISPLAY, wherever, possible  > ATTRACTIVE advertisement to up-date regarding its utilities  > Change the color, packing, design, fragrance, category, etc > Conduct surveys  > Collect testimonials  > Offer SAMPLING surverys ................many more!    

Firdosh Irani
by Firdosh Irani , General Manager , Arshiya International Ltd

The simplest way to retain a customers is to offer them the basic services i.e.
Do it right the 1st time every time 9 out of 10 times this will do the trick.
Basic concept is that we must clearly understadn key requirements of each customers & then a bit of anticipation helps- service wise once this is taken care of there is no need for any thing else.

Shoukat Ali Malik
by Shoukat Ali Malik , Specialties Moderator for Bayt.com community program, , Bayt.com (Middle East # 01 Job website)

It is no doubt that we are prasent in the information age,Having used the all informatic tolls,we must have to close to our customers through print  media as well as social multi dimential media and we sould  understand the key requirements of each customers.it is therefore ,we can say the maximum level customers relationship and satisfaction can retian yours customers with your products.

Jasmin Mathai
by Jasmin Mathai , Executive / Administrative Assistant to Assistant Vice President , United Arab Shipping Co.

Being in touch with your customers at regular intervals, will give you very important hints about their expectations, either directly or indirectly.

Once known (if it is reasonable), work out ways to ensure that your company meets the requirements.  To do so,  update your management about the changing requirements of customers, to accommodate them.

Solve any problems which are faced by your customers within the shortest period of time.

Remember, nothing can replace the effect of prompt service towards any customer, to make them think twice, before leaving you.

Hassan AlZain
by Hassan AlZain , Service Accounts & Segmentation Professional , National Water Company

Loyalty programs are the must effective ways to retain customers

Ahmed Omar
by Ahmed Omar , Site leader , Procter & Gamble

I think you focus more on existing customers instead of new customers to improve loyalty "rewards, free services,...." Just go beyond customer expectations & don't forget transparency & credibility.

Ruhul Kudus Rashumeini
by Ruhul Kudus Rashumeini , Admin Support , PT. Ken Logistik Indonesi

Quick Response , Quick service , Quick Answer

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