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In which field of business is customer feedback most crucial? Why?

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Question added by Mariam Eid , Marketing and Communications Manager , Executive Solutions
Date Posted: 2017/04/23
Osian Hughes
by Osian Hughes , Business Development Manager , Global Fiduciary Group

All of them! In any customer facing environment, no matter what industry - your main priority is to provide them with the best customer service. 

Clara Plebani
by Clara Plebani , office assistant , Exo Travel Malaysia

Customers feedback means that you gave a service to a customer, so you did your job, and that feedback is important to the company to understand who are you and how much you do for the company.

No one wants an unsatisfied Customer.

Ramani Sreenivasaiyer Venkatasubramanian
by Ramani Sreenivasaiyer Venkatasubramanian , Financial and Management Consultant , Gimpex Ltd

I would say any service industry should take customer feedback very seriously. The more the competition, the more important they should be treated. 

Suraj Abraham
by Suraj Abraham , GM - Sales & Marketing , Kora Trading & Contracting Co., Doha, Qatar

In all business feedback is very important. Now for the question WHY ? Feedback makes life more easier for making CHANGES / improvements for best optimization according to the situations / geography and demography.

hamza خيرى
by hamza خيرى , Operational manager , professional parking Inc

I believe in all area, but the call center is most important point because the Call centers, being the focal point for customer interactions, holds a huge opportunity to gather customer feedback that can provide valuable insights to improve every aspect of your business.

Celeste Ann Mascarenhas
by Celeste Ann Mascarenhas , Health Care Assistant, Level 3 Nursing , Carlton Court Care Home

Feedback is present in the ICT and IT industry, Education, Management, and Biology –Clinical studies.  The radio DJ’s are a constant example of the feedback they receive during the day.  It is written and record is kept so that it can be referred back or tracked.  I helps achieves goals and plans for new projects.  Entrepreneurs with business of their own need feedback to know the value of their products.  Managers play a role in feedback in management to improve the roles of individuals over time.  It makes decision making easier with the feedback received to update important data.

Feedback is information about reactions to a product, a person's performance of a task, etc. which is used as a basis for improvement.  Customer satisfaction is a big question?  Hence important in People industry to plan and learn from a mistake.

Feedback is information or statements of opinion about something, such as a new product, that can generate business or need some improvement in technique of customer care and the service delivered.  It is crucial because it helps the business develop a better service and accountability for the product.  It also helps business trends by using alternatives when something does not work, or an update of that service.

Some definitions on feedback are given below- According to Bartol & Martin, “Feedback is the receiver's basic response to the interpreted message”. In the opinion of Bovee & Others, “Feedback is a response from the receiver that informs the sender how the communication is being received in general”.

Clear communication blocks any misunderstanding in the normal working day.  It is a positive growth factor and builds a better inter-personal relationship skills between people.  It makes documentation easy when no jargon is used but simple language everyone follows.

It is constructive and states the facts, honest and genuine to the receiver so that improvements can be made and the person can move on positively.

The banking industry reflects this as customers from the bank use the service always and there is a constant need for information on how the service is working and the individual serving on the counter is performing.  Customer care is an industry that is core and a training industry as well needs the feedback to improve the delivery of skills and the understanding to the people market.

Businesses also need feedback as new employees are coming into the business and needs to be performing hence the annual appraisal shows how the individual is working with job performance and people skills and understanding.  Also a social aspect that helps the culture grow in an industry and perform as a team, good team spirit.

Hamza Khiery
by Hamza Khiery , Professional Driver , Self- Employed

In all area, but the call center is most important point because the Call centers, being the focal point for customer interactions, holds a huge opportunity to gather customer feedback that can provide valuable insights to improve every aspect of your business.

Atul Dhumal
by Atul Dhumal , General Manager Quality , Planedge Project Management Consultants

The Business which i offering services to customer need to understand the importance of Customer Feedback. Customer Feedback can helps to improve the business performance & Quality of Service. 

ASHUTOSH SINGH
by ASHUTOSH SINGH , Branch Manager/Supervisor , State Bank of India

Customer Feedback is very crucial with all aspects because this is one of the best ways to know the true perceptions of your customers and areas where essential improvement required.

Ahmed  Osama
by Ahmed Osama , Acting team leader - Social Media team , Ooredoo

Customer's feedback is considered as a one of the tools which measuring the company's performance and help in fixing the weakness points to all companies what ever its activities .

Muhammad Aslam
by Muhammad Aslam , Sales and Marketing Manager/Merchandiser/Digital/Social Media Marketing Manager , NEEDO SPORTS Industries

Customer feedback is so crucial for every business because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall customer experience.

The following are the top reasons why customer feedback is important to any of your business.

1-It can help improve a product or service.

2-It offers the best way to measure the customer's satisfaction.

3-It provides actionable insight to create a better customer experience.

4-It can help improve customer retention.

5-It delivers tangible data that can be used to make better business decisions.

6-It can be used to identify customer advocates.

7-It keeps you ahead of your competitors.

8-It improves customer lifetime value.

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