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How can we do A/B testing when we cant do much changes on the website?

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Question added by Farooq Ahmed , Senior SEO Manager , Data Ladder
Date Posted: 2017/04/25
Owais Jaffar
by Owais Jaffar , Head of SEO and Social Media , Knowledge Path

There are still ways to do A/B testing such as using Heat Maps or other various tools that can help make the user experience much more better and efficient. If everything is indeed perfect then obviously A/B testing is not necessary but its still good to play around to see if things can be further improved, if not, then don't fix what is not broken.

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