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What is more important in marketing, your relations with your client or your knowledge about the product?

Relation is more important with client or product information?

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Question added by Aamar Javed , Business Development Manager , S. Halai Enterprises
Date Posted: 2017/04/30
Twinkle Nucum
by Twinkle Nucum , IT Agent , Power Holding International (UCC)

Both knowledge about the product and client relation is important when it comes to marketing. As we are promoting the product, knowledged about its features and benefits or its advantage will help you to convince the client why they have to purchase the service and or the items. Moreover, even how much we know our product if we dont have the client  relations, it will not make you effective in marketing. Relation with the client or the rapport that we build with them will help us to know them more and  to identify their requirements. And with this relation, client will trust you and the company that they will be taken care of.

Rania  Abdullah
by Rania Abdullah , Account & Business Development Manager , LAMARQ International

A thorough understanding/knowledge of the product will empower my relations with my clients/consumer. 

When I study my product and set the right plans, it will lead to building a brand that my target audience/client trusts.

Arsheel Sheikh
by Arsheel Sheikh , Senior Marketing and Business Development Officer , RKC INFRATECH PVT LTD

As per my experience both things is important, this question is like what is more important to take a walk my left leg or right leg. You have to keep things in balance so that you can Walk or Run as per your need. In marketing you must have the knowledge of products like you have a bond, you trust on this, you understand so this will help your client to trust the product too, and ya your relations after this with your client is most important.

Anunay Sood
by Anunay Sood , Marketing Specialist , Boltt Sports Technology

I believe the strong winning relationships are the most important key in marketing. 

Nermine Tannoury
by Nermine Tannoury , Business Development and Marketing Director , ECCO GULF WLL

 Clients are more likely to trust  people who show self confidence and what they are selling too. we  build this confidence by increasing our knowledge of our products and services and by using the right marketing tools. Therefore, product knowledge is a very essential sales skill.

Both the things have their own importance we can not create a healthy relation with customer unless we do not have proper knowledge about product

henry zubby
by henry zubby , mid , flamingo

knowledge of the product will strengthen my relations with my clients/consumer. 

Haris Arshad
by Haris Arshad , Senior Sales Executive , Zulfiqar Motors Pakistan

Both things matters equaly if you have proper knowldege about your product you ca pitch it accuretly to customers. client sustainability is important for long term.

SUSANTA KUMAR NATH
by SUSANTA KUMAR NATH , DIVISIONAL MANAGER , KILITCH HEALTHCARE INDIA LTD

YOUR KNOWLEDGE ABOUT THE PRODUCT.

Amina. Abdul Ghathesha
by Amina. Abdul Ghathesha , General Manager , Nova Care International Health & Medical Performance Services

Its give you an upper hand when your knowledge is diverse on your product or services, hence its too clear in your mind, that your relationship would be very important as well. Client is there one who pays your salaries and keep requesting for products and services.

Robert Kita Mgbeje Mgbeje
by Robert Kita Mgbeje Mgbeje , Customer Sales & Marketing Executives , The Solutions Group

Your relationship witht the client is more important than your knowledge with the product because with a bad relationship you may not even get to pitch or sell a product to the client.

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