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everything is important specially small details. following are the activities to be taken care:
market study, marketing plan, branding, product development, packaging development, eCommerce, pricing, promotions, launching, media release, direct sales, timing, advertising campaigns, digital advertising, distributions, operational plan and system, PR & Events
Accurate segmentation, attractive package, competitive price, good product quality, efficient Logistics and a good Sales team!
There is a myriad of important marketing features. In Forbes newest release of marketing trends, they state that in the upcoming years 1/3 of CMOs will be let go due to insufficient skill sets. That is a bold statement and makes it tough to choose only five prominent marketing skills. With marketing, you have the opportunity to shout your message and positioning to large audiences. But, doing so in a manner that makes people listen is just as important.
There are some aspects which you should keep in mind while marketing a product::
1. Social Media Experts - Social Media has boomed over the years in both B2C and B2B worlds. Many brands and organizations flock to Facebook, Twitter, and Instagram to promote and market their products and services, as well as engaging and conversing with their audience. Almost one-third of the population are regular users of at least one social media platform. Recently, 78% of small businesses reported receiving a quarter of their new customers from social media.
2. Content Management and Marketing - Content marketing is the new norm. Oddly enough, though, a large chunk of content marketers aren't putting a comprehensive strategy behind their work. It's turning into a spray and pray kind of deal when it comes to publishing new content.
3. Website Spending Is Way Up - Marketers spent 9% of their budgets on their websites, which was the most they've ever spent in this category! On average marketing leaders have increased their website spending by 14% year-over-year. This trend has been sparked by an increased awareness of consumers digital expenditure. Executives have been revitalizing sites by making them commerce friendly, mobile responsive, and giving the user a personalized experience.
4. Email Marketing - It is more than maintaining a healthy list of emails and contacts. With email marketing, you can create segmented lists that target buyers with relevant products, services, and news based on their interests. As marketers, we don't aimlessly blast nonsense at acquaintances and prospects anymore. 1-on-1 selling can be accomplished on a large scale with marketing automation tools ( Marketo vs. Hubspot: The Marketing Automation Battleground ).
5. Digital Advertising - Two-thirds of marketing leaders, intend to increase the spending on digital advertising in 2017. But many small to mid-sized businesses struggle to maintain this skill set in-house. They are overwhelmingly looking to outsource digital advertising because of the significant overhead it takes to organize and manage an effective campaign. By working with agency partners, it frees internal teams up to regularly test new formats and methods to ensure that your digital advertising will provide the most bang for your buck. ( Understand the Importance of Outsourcing Marketing Service )
This list could go on and on, but these are my top five.
Hope you got me.!!!!
Evaluate the Target market for better positioning and placement of product
The most important things to keep in mind when marketing a product are 5 'P' PLACE, PRICE, PRODUCT, PROMOTION and PEOPLE. Apart from these, when we are marketing a product, we sholud keep in mind about COMPETITORS, whose is going to be our competitors for our product. Next comes the STRATEGIC PLAN OF MARKETING A PRODUCT, STRATEGICS OF MARKETING TO IMPLEMENT THE PRODUCT IN MARKET. PDAC CYCLE, GAP ANALYSIS, COST AND CUSTOMERS, ETC., ALL COMES TO PLAY A ROLE WHEN WE WANT TO MARKET A PRODUCT.
What Customer Want is the most important thing. Then Innovate your Products
Focus on what makes the product or service different than others on the market that are similar , Where will we sell the product or service? , What incentives will we offer? When determining the pricing structure, it’s important to be as competitive as possible without lowering the value of your product or service. When I consult with a new client, I have them consider their target audience. What do they look like? Where do they shop? Hang out? Are they online?
There are basic 4'ps which are essential for marketing a product
1 Prouct 2 Price 3 Place 4 Promotion
other things to keep in mind are as following
5 Consumer 6 Cost 7 Convenience 8 Communication 9 Validity 10 Value
11 Venue 12 Vogue
Self Confidence and be sure the Quality of Product
Know your product,
Love your products,
Know your threats,
PRICE
PRODUCT
PROMOTION
PLACE
