In your opinion, what's the percentage of money spent on digital advertisement vs advertising though traditional media?

Digital Ads  nowadays shall be considered at the first steps of its development: it can not be more popular that traditional methods, cause the society is not used to it.Grown ups (big percentage of population) are not eager to use it, it is hard for then to understand these "new" way of accepting information. Still I think it future it will be the most profitable way of advertising.

From a recent Nielsen survey, it has been evident that digital advertising through social media ads and keyword placements are not as effective as traditional media. This being said, traditional media needs to take on a more evolved role - that of a conversation-starter and brand builder. It does not have to be an outright advertisement, more a placed article in a newspaper or magazine that generates interest and stories that go further in building a brand.The most trusted form of advertising is through recommendations from trusted opinion-makers, be they friends, family or brand evangelists. The next most-trusted forms are through consumer opinions online, editorial content in magazines & newspapers, and branded websites/e-mails that a person is subscribed to.

In my opinion, brands should spend more on brand-building exercises through their digital media and traditional media expenditure, leading to better reach with brand-customer connect.

Below is the link to the findings of Nielsen's report for reference:

http://www.nielsen.com/us/en/press-room/2013/nielsen--earned-advertising-remains-most-credible-among-consumer.html

As per Gartner, Inc following are the data on U.S. Digital Marketing Spending Survey,2013

• 10.4% of2012 Revenue Was Spent on Marketing, and Budgets Will Increase6% in2013, which includes salaries, and both traditional and digital marketing costs
• Digital Marketing Spending Averages2.5% of Company Revenue  (i.e.,24 % of Marketing spend is made on Digital Marketing)
• Digital Advertising Accounts for12.5% of Digital Marketing Budgets

reference : http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company