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It is used to know the exact age of customer for a better analysis and segmentation. It's also used as an incentive to provide valuable gift on birthday for customer satisfaction
To wish them happy birthday and giving handsome discounted coupons.
To i dentfify servce prefarances, as customers choice and use of products and services change with their changes in age; so organisations ought to have customers details of date of birth, so that to serve them better, with thier advancement in age;forv long term customer retention;
It may be ustilized in the data base for understanding and evaluating the customer's need and then solution.
