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Service staff are trained to deliver excellent customer service. What is the purpose of this?

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Question added by Shukri Ibrahim , Administration Officer , Rezayat Company Ltd
Date Posted: 2017/05/11
Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

To achieve or arrive at customer retension and customer loyalty. Once service staff are trained to deliver excellent customer service & they actually provide it, customers are satisfied & delighted. When customers are satisfied & delighted, they will be loyal or repeat customers thus the customer base will be maintained & further expanded as the current customers will provide a testimony to the public of which more prospectice customers will be lured & enticed to join the customer base.  

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