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ddition to simply manufacturing rackets, the firm should: 1. Estimate how many people will be playing tennis over the next several years and how many tennis rackets they will buy; 2. Predict exactly when people will want to buy tennis rackets; 3. Determine which handle sizes and weights people will desire and in what proportion; 4. Decide what materials these tennis rackets should be made of, as well as where and how these materials can be obtained; 5. Estimate what price different tennis players will be willing to pay for their rackets; 6. Determine where these tennis players will be located and what method of distribution should be used to get the firm’s rackets to them; 7. Investigate various methods of promotion that can be used to inform potential customers about the firm’s rackets to them; and 8. Estimate how many other firms will be manufacturing tennis rackets, how many rackets they will produce, what kind, at what prices, etc.
