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The issue of design of messages in branding sometimes gets stuck right in the middle, as key member's draft of a suitable 'catch or or words' hold the initial planning stage to ransom.
In truth, with years of work in Public Relations, I personally find it awkward that companies end up contracting PR/marketing companies to design their logs and market 'catch word' when they have specialist who should only be left do the work.
Have you been faced with such a hard task?>
Less is less.
More is too much.
Enough should be enough.
The words used in putting across an idea also depends upon the target audience,the type of marketing used and importance of this very marketing campaign in branding stragety.
Yes i believe no one but the company staff , caan ever emotionally attach themselves to carve out a perfect message in the most effective manner.Sometimes personal touch outshines professional touch in business.
