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Launching a new brand or trying to relive an old brand? What do you think?

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Question added by SAMY SLIM , Sales Manager Africa, North Africa and Middle East , HELLA SAS
Date Posted: 2017/06/08
Megha Raju
by Megha Raju , Senior engineer - BD (Marketing) , Esennar Transformers (P) Ltd.

New brand, Although an innovation-friendly culture is a great start, it needs the support of the right systems and structures if it is to translate into success: employees in the right roles and with the right skills, a clearly defined process for generating, developing and launching ideas, and the necessary level of financial support.

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