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is the number of likes my page has is the only measure to take into consideration when it comes to measure the success of my social media marketing on Facebook.
Relying only on the number of likes to measure your Facebook marketing success is a bit of a misstep. While likes give a hint of your audience size, they’re just the tip of the iceberg. I dig into metrics like engagement rates (likes, comments, shares), reach and impressions to see how widely and effectively your content is spreading. Click-through rates tell me how well your posts drive traffic, and conversion rates show how many people are taking the actions you want. Also, checking the ROI helps me understand if the costs are paying off. To get a true sense of success, mix all these metrics together and align them with your business goals.
its determine what percentage of total leads come from facebook, and break this data down for each facebook page. track and compare how many leads you get per follower on your various pages to determine where you're being the most effective.
all comments/ feedback you receive are being actioned/ answered (from your end) within a reasonable timeframe. Facebook insights can be very helpful when you're trying to measure the metrics, but keep it real, transparent and proactive, that does it for you.