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Public relations is a very crucial and essential component of an institutional framework for the total achievement of organisational objectives; both within and outside. The various Publics we deal with in public relations is not resticted to endearing those outside the organisation to us but also those within. A well orchestrated public relations pattern which generate its root from within would most definitely enhance and accelerate the rate with which desired results are achieved. It is imperative that public relations practice is balanced between within and without, necessitating very close and emphatetic interaction with other areas of the company. My candid view, if you may.
Very closely! PR is basically a link mechanism with your outsicde "publics." You can keep your PR audiences informed about your company onlly after you know other areas in the company!
