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Wide reach is one of the top benefits. In addition to this, you can plan endless number of campaigns on different patterns like age group,interests, region and also cost wise its more affordable if you can compare to advertisements in news channels and top newspapers.
Social media is beneficent for small business marketing because it helps enhance greater brand exposure at relatively cheap cost. It also promotes effective direct marketing where message and product customisation become evident. The effectiveness could easily be measured, problems identified and corrective actions taken accordingly.
1:Low cost
2:Eassy to access internationl markets.
3:Increase Visibility
4:Competetive advantage
What's better for a small business:
- A magazine Ad. $200 Cost with 5 customers purchasing or $20 Cost.to hype your business online with more customers purchasing?
Its usefulness is because these ads are seen by a wide segment of the audience from all social classes
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