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Do you think the performance of a business developer should be measured through the revenue targets he achieves?

Marketing Mix Sales Targets Customer Service Sales Business Development
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Question added by Jameel Khatri , Assistant Manager (Marketing & Business Development) , SGS Pakistan
Date Posted: 2013/05/11
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Deleted user
by Deleted user

Isn't that the whole point, to make money? If you are good at developing business, the end result should be more revenue.
So YES!

Yazan Abu Al Rous
by Yazan Abu Al Rous , Business Development Expert , Arab Reporters for Investigative Journalism

In my opinion, the business developer should be evaluated by both revenue and contribution, however the end results is always summed down to how much revenue you bring in to the company, if you are an excellent business developer then your evaluation will be only judged on terms of how much money you brought in to the business.

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