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Where CRM manages the customer, ERP is used to manage the business
Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP)
Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) are two different software that give companies the power to control their success in today's market. While similar at first glance, ERP and CRM platforms are distinctively different.
ERP and CRM are similar in many ways, as both are used to increase the overall profitability of a business. ERP and CRM systems use different approaches to increase profits. ERP focuses on reducing overhead and cutting costs by making business processes more efficient, ERP reduces the amount of capital spent on those processes. CRM works to increase profits by producing greater sales volume.
