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For me,
Growth is dependeant on Marketing,Social Media Marketing, And Cold Calling Converting the pitch in to a sale.Is my old way of doing thing.But Given the Scenario of Current Age.
I would rather conduct survey's to guage understanding and needs of the support.Based on which we can isolate the need,Drive the Marketing patern be it Digital Campaign or Social Media
regards
Khursheed
Social media. Allows you to be completely creative and lets you to choose contents, examples and marketing materials in any which manner you feel.
Lots of freedom and lots of scope for experimentation.