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i want to know more about visual merchandising impact on business growth how and how much .
Now days the way human mind craves instant gratification ( thanks to the new personalised technology which includes softwares and devices ). Our first point of contact when we wake up in the morning is a device. So in todays scenerio the visual merchandise is not only limited to the physical product but also have shifted to digital platforms. Bearing that in mind a strategy can be developed where in the physical and digital can be merged together for visual merchandise so the consumer buys the idea of the product as soon as they wake up , then when they are walking around the product is displayed in a manner which creates another authentication till the time they reach the actual product their mind has accepted the product. There is a big discussion that can happen on this and how we can do this but since there is a certain limit to express here i will leave it upto the employer for an open discussion.
Effective VM leads to crisp communication between the product and the consumer. In a way, in a positive manner, it leads to induce a sale... The content of the communication can push the product to underplay the negative aspects and make a positive move...
Be honest and industrious on the company and do what task of company.
