Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

Do you sell feature or benefit?

user-image
Question added by Mohammed Na'amneh , Senior Product Specialist , OSAS Medical Co
Date Posted: 2017/08/22
aparna sutradhar
by aparna sutradhar , AVP Account Management , Grey Worldwide

We sell benefit to end consumer and features are the reason to believe our sales pitch..

Mohammed Na'amneh
by Mohammed Na'amneh , Senior Product Specialist , OSAS Medical Co

Of course the benefit! why I need as user to purchase product without any added value or I don't know what is this added value.

More Questions Like This