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Do you think that print ads will no longer exist in the future because of technology?

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Question added by Thurayya Al Qasim , Legal Counsellor , Ihqaq Law Firm
Date Posted: 2017/08/27
Khaled Anwar
by Khaled Anwar , Senior Sales Engineer , "Automotive company''

Yes i think that due to many reasons:

  • If you are targeting the global audience, then this is not the medium you should go for. Instead, the internet has a much wider reach than print media in this.
  • Placing an advertisement in print media requires a lot of planning and time. In this case, you are faced with flexibility problem, particularly when you work in tight deadlines.
  • In fact, there is much limitations when it comes to targeting your audience as the particular newspaper may not be available to the audience all the time. On the other hand, a person can get access to the internet from anywhere and everywhere.
  • Besides, most of the time, your advertisement might get lost among all other ads and editorials. Plus, the lifespan of newspaper and magazines is very short as people have a tendency to throw them or keep them aside after one day of read.

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