by
Khaled Anwar , Senior Sales Engineer , "Automotive company''
Yes i think that due to many reasons:
If you are targeting the global audience, then this is not the medium you should go for. Instead, the internet has a much wider reach than print media in this.
Placing an advertisement in print media requires a lot of planning and time. In this case, you are faced with flexibility problem, particularly when you work in tight deadlines.
In fact, there is much limitations when it comes to targeting your audience as the particular newspaper may not be available to the audience all the time. On the other hand, a person can get access to the internet from anywhere and everywhere.
Besides, most of the time, your advertisement might get lost among all other ads and editorials. Plus, the lifespan of newspaper and magazines is very short as people have a tendency to throw them or keep them aside after one day of read.
