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How can customer service shape a business's brand?

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Question added by Mohammad Hamad , Assistant Director, Administration , New York University
Date Posted: 2017/09/24
Mohammad Hamad
by Mohammad Hamad , Assistant Director, Administration , New York University

In my opinion, customer service can make or break a business's brand. Therefore, investing the right amount of money and infrastructure into the customer service unit is crucial to building the business and people's perceptions of the brand.

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