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Why do you think the European business approach is more aggressive than in Middle Eastern countries?
Culture - In Europe, business/company/organization orientated = money orientated. Time is money.
Education - In Europe, higher standard of literacy and numeracy skills. Go on to get higher paid jobs.
Working Hours - In Europe, tend to work longer hours. Again time is seen as money.
Language - In Europe, English one of the main languages seen as the language of business across many countries.
Religion - In Europe, less time take off. In ME, holidays account for a large percentage of time off at work.
Lifestyle - Freedom and wealth accumulated from other countries e.g. Africa, have given Europe ammunition to bargain hard in the business world.