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Discuss how marketers can use the four p's to attained strategic objectives of the business organisation?

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Question added by Kaddy Sambou
Date Posted: 2017/10/01
Mahmoud Barnawi
by Mahmoud Barnawi , Director General of Planning and Development, Ports and Special Economic Zones (SEZ) , Economic Cities Authority

One of the key strategic objectives of any organization is increasing profits and return of investment to shareholders. This can be achieved through increasing sales of their Product focusing on delivering best value against Price, increasing geographical spread and delivery of the product to the right Places, increasing product and brand awareness through Promotion.

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