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Which is the better strategy to follow at any point of sales software application company? Direct sales or through channel partner or both?

PoS software application sales strategy

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Question added by Rashidul Ohidi , Consultant Software Sales and Operations. , DK Software
Date Posted: 2017/10/21
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by Deleted user

It really depends on what your business objectives are and your target market.

I would consider a channel mode if our target audience are small retailers and have a huge market to cover (like in India). Having a local presence in each area to selling and support your customers would help you address the reach.

If your target audience are big retailers and business groups, then a direct sales approach would suffice.

 

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