From an international point of view in terms of business, how do the cultural aspects of a region affect your business share?

From my point of view and my experience in international companies within a multiculutural environment, the cultural aspects are related in a big proportion in the world of business.
The people's critheria change from region to region and the good manager must have the right skills to identify and apply them in order to success.

A key to being a highly successful in business internationally is to understand the role of culture in international business. Whatever sector one is operating in, cultural differences will have a direct impact on profitability. Cultural aspects of a region affecting a business share can be attributed to the following:

 

Communication is the key to success for any business, whether you are operating nationally or internationally, but when operating internationally it becomes even more important due to language barriers.

 

Awareness of basic customer needs is an important aspect as this will give the advantage of conveying your message. In simple terms, if you are aware of the customer’s cultural background, then you will be able to adopt better and more suitable advertising methods.

 

Before launching a marketing campaign, always conduct research to become aware of your target audience since customer demand, decision making, gender views and ideologies greatly vary in cultures.

 

Body language is another key factor in cultural difference. As different countries have different ways to convey or share their message, it very important to know what your body language should be doing when interacting with people from different cultures.

Cultural differences is a matter of fact and is a wide issue than can Not be ignored. Knowing more about the culture aspects where you are doing business and reacting to this knowledge definitely improves your  chances to do better in your business. I would always recommend to get insights and Not from a single source. Well administered "Focus Groups" is generally a safe way to get started with. You will be surprised how sometimes a same similar word could mean very different meanings even between neighboring countries or even neighboring communities. 

Culture has a direct impact on business. You must have to design your product line as per norms of the local people. It is not matter where are you from, but you much remember where are you now.