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Depends on your experience
They dont have anything else to do except this :p
If you are doing a personal blog then there are many things you can blog about. Even lf lets say you are a photographer and post photos and you haven't been out and about and do not have content, you can simple post other pictures (with permission unles they are royalty free) or simply post something from your everyday life that you captured on a phone camera.
For business it can vary from industry to industry, entertainment industry in general has a lot going on so finding topics to write on that is easier but something like say an accounting service can have a limited scope. It is already understood by the higher management that some industries have lack of content and do not push you to post every day.
Remember while quantity is all good but its the quality that brings people to your blog.
you must read enough if you want to write. They get knowledge. They research and they make blogs.
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