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Why Signage is considered to be one of the physical branding attraction to the retail shops?

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Question added by dhileep kazhungil , Sales Executive , Al Rizq Advertising LLC
Date Posted: 2013/10/19
Jayson Aglubat
by Jayson Aglubat , Creative Artist , Sadeem International Co.Ltd.

Signage is part of their Corporate Identity or brand Identity and one of the thing so they can be recognize

Charly El-khoury
by Charly El-khoury , Graphic Designer | Social Media Specialist & Marketing Coordinator , TREND s.a.l (Boconcept, The One, Luxury By Trend)

Because it is the first eye catching of the brand identity or the shop name, more over because it has a big size)