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In general, to represent the company in a good manner through everything, my talk about it, sharing news about it, helping my colleague to understand each others more and more, treat the clients friendly, build a good reputation of your company. All these things would do a good thing to my company whether through a direct or indirect way.
Here, I would tell a personal experience as an example, when i was working in FedEx i was not in Marketing Department ever, but what i used to do is: I keep an empty FedEx Envelope in my car at some random places where people can see. Also I used to keep my badge while i am leaving from work untill I reach home - sometimes I go to supermarket, Shops on my way or Hospital .. etc. with it - (I believe this is a kind of visual marketing when people see the brand around) and still I am doing the badge way with my recent company.
Best Regards,
By giving to best product for the value paid by him, if the product is good half the battle is won and the next half depends on other factors. Make the customer feel important even after sales by providing after sale service sending mails about New products greeting them on festivals as well as on their birthday , marriage anniversary and other important dates.
In my business (software), the company will only look better in customers' eyes if it provides the optimum after sales support.
1- Give them the featuers they wish to see now.2- know what the customer may need in the future and do it.it will always come on how you satisfy them witch is hard thing to do but not impossible.
Customers tend to get retained when they percieve the company to be constatntly adding value to thier interactions. Based on the specific business verticals, areas for value addition can be multiple and often driven by core strategic vision. The closer organisation functions are to the customer the better are the chances of increased value perception at the customers' end.
To listen and hear carefully the clients request with patience and understanding.to solve any problem that could happened and most important is to offer after sales servives.Our clients must feel the company like their home,friendly, good manners and excellent intercourse using some techniks like body langauge.and generaly to be yourself.