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Are trade marketing activities equally important for new brands in comparison to brands which are well established in market?

Trade Marketing Brand Management
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Question added by Umer Usmani , National Sales And Distribution Manager , Ali Gohar & Company - L'Oreal Division
Date Posted: 2013/10/19
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ALAMGEER HUSSAIN HASHMI
by ALAMGEER HUSSAIN HASHMI , REGIONAL SALES & OPERATIONS MANAGER , Uth Healthcare Pvt., Ltd

New products require dynamic tailor made  trade marketing activities to ensure its initial off take,customer attention and noise level.

Established products require  susta.ined marketing activities to ensure its life with customers and in market

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