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Marketing
Public relations
Marketing promotes the transfer of goods and services from the producer and provider to the consumer. Public relations helps an organization and its publics adapt mutually to each other.
Marketing's immediate goal is sales. Public relations' immediate goal is mutual understanding or positioning of the organization with its publics.
Marketing's implicit goal is profit. Public relations' implicit goal is positive perceptions and predispositions.
Marketing's measure of success is the number of sales and/or the revenue it generates. Public relations' measure of success is expressed public opinion or other evidence of public support.
