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Cover letter is a first impression to let employer know about candidate personality, knowledge, experience and abilities.
The cover letter allows you to target the job and the employer in a very specific way, leaving the resume to market your skills, qualities and experience as a part of the bigger picture. Your resume then needs less tweaking with each application because the letter, which must be different each time, does that for you.
Its important to give a over look to the hiring team about you and you CV.
The letter of introduction to the job is important in that it shows the strengths of you, where through the speech you can write about your abilities and your capabilities and features and tell the employer these experiences and capabilities in a summary process facilitates selection