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Is the SWOC analysis term is used by the marketers these days instead of the traditional SWOT analysis?

SWOC analysis refers to Strengths Weaknesses Opportunities Challenges where challenges replace Threats to have more positive attitude

Marketing Mix Marketing Operations Marketing Science Marketing Strategy Business Development
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Question added by Haytham Tawfik , Executive Director , Great Brains PTY LTD
Date Posted: 2013/05/13
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Martha Kambili
by Martha Kambili , Marketing & Customer Experience Consultant , Independent

Everyone who is thinking "why not?" and not "why?" is looking for a challenge behind a threat.
This is the only way for our next steps. 

wael Ali Abd ELRahman Ali
by wael Ali Abd ELRahman Ali , District Manager , Rovamed pharma

both are same in How it works and the outcomes just “T” in SWOT changed to be “C”

Because the term Threat is originated from military strategy, Using “C” as Challenge or Constrains is recommended to create more positive attitude.

Challenge is replaced to represent an obstacle that can be achieved and using the motivation mind set to overcome your competitor

Deleted user
by Deleted user

Yes both are same. Just that. SWOC is optimistic terms for SWOT.

sameena badarudeen
by sameena badarudeen , General Manager Finance , PROACTIVE SYSTEMS FZE

Businesses use the Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis to determine the internal and external factors that directly influence their operations. If a business does not analyze its operations using SWOT analysis, it risks launching a product marketing campaign that is not successful. Another term for SWOT is SWOC, which stand for Strengths, Weaknesses, Opportunities and Challenges. SWOT and SWOC are the same thing, with "challenges" and "threats" being essentially the same thing.

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