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When is the right time to start pushing press releases for a new business?

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Question added by Thurayya Al Qasim , Legal Counsellor , Ihqaq Law Firm
Date Posted: 2018/01/07
Owais Jaffar
by Owais Jaffar , Head of SEO and Social Media , Knowledge Path

Basically you need to have the public aware that you are opening and for that you need to have press release before that, usually 30-45 days is a good time window, although some businesses in retail prefer a 2 week period. Another release on the day the business has launched and you need to send out a press release for that. After that whenever there is a new event or somethinh that you want to share with your customer base and want to conver new customers you can send out further press releases. Just make sure you do not over do it as the attention span of the people can be quite low and very frequent releases can make people ignore them unless they are constantly engaged with your business.

Ehsan Banat
by Ehsan Banat , Sales Manager , Kuwait Paint Co.

This depends on the actual TIME you are ready to attend customers.

Once you know that date, you need to start releasing relevant PRESS  a week earlier, and never stop until you reach that date.

You need to prepare for it though; meaning, your set-up needs be arranged by all means; in terms of Manpower, Product, Delivery and Handing over... etc.

You need to advertise in a shrewed business manner during that full week; aiming to create curiosity, interest and eagerness within the public on your EVENT DATE...

If you operate with a big Organization that can bare expense budget with no hick ups, then such press releases can be made earlier for the purpose of reaching to BIGGER number of people amongst the public. Televesion is an excellent example... etc.

 

Syed Tariq Qamar Ali
by Syed Tariq Qamar Ali , Administration Assistant

Well said by  Fatma El Zahraa Khalil. Agreed with her thought!

Fatma El Zahraa Khalil
by Fatma El Zahraa Khalil , Temporary Administrative /Personal Assistant , "EIA" Emirates Investment Authority - Abu Dhabi, UAE

it's a three steps process

before the official launching

on the day of the official launcing

another one after the official launching 

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

I fully agree with Mr. Owais jaffar's submission. Thanx for the invitation

Deleted user
by Deleted user

Agree with Mr. Owais

 

Thank you for inviting me 

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