Register now or log in to join your professional community.
Content Specialist. Because, in my opinion, one is called a content specialist only if he knows hot to write content accordingly. So, the thought process is automatically based on how to write a good content and writing in order to reach more audience. So, a content specialist is more suitable in sales in my opinion.
As it has already been answered both are essential to increasing sales as there are a number of elements at play. However, if you were to have to only hire one, I would look at their skill set. If you're trying to increase sales organicially or not - because then you'd need someone with expertise in PPC and various online marketing strategies. If the Copywriter you hire works has the skill set they can harness the power of keywords - results in paid ads can be the difference of adding or removing one word. So it's imperative whoever is doing the job knows how to split test. Apparently 2000 word blog posts are shown to increase traffic compared to not. Now if a content strategist knows you need 2000 word post, but cannot write one that people are willing to read, then you won't be able to get the job done. Many variables are in play, ideally though, a team would get you the best results (which also includes website developer and graphic designer if need be). Hope that helps.
A content specialist needs to develop a long-term and day-to-day content strategy. He/she needs to figure out how to tell a story about whatever brand he’s working on, ways to get eyeballs on what he creates and—the biggest job—how to create content the audience actually wants to read.
His/her primary objectives are to drive targeted traffic, grow client's email lists and generate revenue for their clients. Most times they manage a team of content writers, edit their long-form blog posts and strategically distribute each piece of content after it’s published.
I would go with a Content Specialist.
Both copywriter and content specialist are like two sides of a coin. They are both significant in advancing market share and boosting sales. Notwithstanding, a content specialist is better equipped with relevant information and technicalities about the product or service in view, and will work with a well established orientation and great intensity unlike a copywriter who is simply vast in writing and development of general contents which may only scratch the topic on the surface. In a clear term, I strongly recommend that a content specialist should be considered first and hired to increase sales and effectively communicate with members of the public, or targeted market with a view to increasing sales.
These are just labels. Ironically, it may be important to note the differences between them lies in how the images are treated.
A content specialist comes up with the entire content, which includes both text and some images. The images in this context is usually readily-available photos such as those found in a google search or stock image sites such as iStock or Getty.A copywriter writes, well, copy -- which is basically the term used to refer to all the text in an ad. The images in an ad is more often than not created by an Art Director or Graphic Designer. This means the images are often original and are created to bring the concept to life.In my experience, most "content specialists" are glorified copy-pasters and to some extent plagiarists who grab content from one site and rehash it onto their site. Most, not all.Similarly, some copywriters come up with not-so-original ideas. But better ones can come up with incredible campaigns that may or may not result in sales increase.To answer your question, it really depends on whom you're talking to (your target market), and the individual you hire. A good content specialist can be just as effective as a good copywriter, while the a bad copywriter is usually worse than a bad content specialist. A good copywriter should be trained to say what you want in as little words as possible or in as colourful a story as you please (depending on your brand's personality).
